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Bueno Nacho

What if Bueno Nacho from the Disney Animated series, Kim Possible, had a corporate logo update?

Some time ago I was feeling nostalgic for one of my favorite childhood cartoons, Kim Possible. I began rewatching the series and began to wonder what Bueno Nacho, the series' fast food hangout spot, would look like in real life today. After studying graphic design in college, I learned that most logos today are more simple and straight to the point with their identity. While reliving my childhood, that was when I decided to do a What If... for Bueno Nacho. I couldn't find a high-resolution image of the actual Bueno Nacho logo seen in the animated series, but I was able to find an image of a t-shirt with the actual logo.

I did some research on whether the Bueno Nacho in the animated series was inspired by real-life fast food chains. As a matter of fact, the answer is "most likely"; Bueno Nacho was inspired by some Tex-Mex fast food chains such as Taco Bell, Taco Bueno, and Taco Time.

Since this was just a hypothetical project, I didn't take it too seriously. For this corporate logo update, I took inspiration from Taco Bell and Chipotle's current logos as well as their advertising. I designed Bueno Nacho's vertical logo to resemble that of Taco Bell's, and their horizontal logo to resemble that of Chipotle's. In addition, for the typeface of Bueno Nacho's logo, I decided to use the same one Chipotle used which was Gotham. Of course, I didn't want to design an exact copy of Taco Bell and Chipotle, so I kept in mind to have Bueno Nacho simultaneously different from them.

To make sure I keep in tune with the identity of Bueno Nacho, I examined stills taken from the cartoon it is from. Right away, one can see that Bueno Nacho's colors are predominantly red-orange and green. However, some smaller details I noticed were the arrow shaped patterns seen on the building's sombrero hat, and triangle-dotted patterns on the sleeves of the workers' uniforms.

As for the logo itself, since the restaurant is called Bueno Nacho, I had the outer shape be a chip. For the silhouette that would be within the chip, I made it the recognizable sombrero that is seen on top of the building. By combining these shapes with the established color palette, I was able to design the new official corporate logo.

Primary

GUACAMOLE
#A0CC54

NACHO CHIP
#C94627

Secondary

FRESH
#587A26

To further the continuity of this being the same Bueno Nacho from Kim Possible, another detail I kept in mind was their list of "special" menu items. Bueno Nacho's specialties were the result of combining two Mexican dishes; some of which include the "Chimirito" (chimichanga and burrito), the "Quesachanga" (quesadilla and chimichanga), and Ron Stoppable's creation of the "Naco" (nachos and taco).

buenonacho_nacopromo_1080x1080.jpg

Just for context, the following sports sponsorship is for Kim Possible and Ron Stoppable's high school; Middleton High School

buenonacho_buckethat2_mockup.jpg
buenonacho_streetwear_withbackground_mockup.jpg
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