State of the Art

Objective

Create a fictional subscription service that appeals to a wide audience, and can be delivered to subscribers. Conceptually develop the style and archetype of the service, as well as

its packaging.

When starting out on an art-related career path, I did not know many artists. Due to this, I thought of creating a subscription service for subscribers to learn about past and upcoming artists. In addition, this subscription service could be for art fanatics.

Process

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After considering all of the names I thought of for this subscription service, I decided to proceed with 'State of the Art'. The concept behind 'State of the Art', was to be similar to that of the World Fair/Expo back in the 1950s; all of the latest developments by creators to be shown to the world.

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