ICHWB

Goal

The Institute for Community Health and Wellbeing (ICHWB) at California State University, Northridge asked for a revitalization of their logo; to update and establish its values on campus.

OLD LOGO

VALUES

Inclusivity

Safe Haven

Collaboration Hub

With the new logo for ICHWB, I thought of emphasizing one of their key factors; inclusivity. Resources provided at ICHWB are for anyone of any background, so I thought placing a prominent ampersand within the acronym was a good logo solution.

Eventually, the client got back to me asking to use their brand colors (green and teal) instead of CSUN's secondary brand colors (yellow and light sea-salt blue).

The client felt the the ampersand was too distracting, and ultimately decided to get rid of it.

Campus Partnerships

Community Resources

HEALTH

#02BFA8

WELLBEING
#7CBB68

BLACK
#000000

WHITE
#FFFFFF