ICHWB
Goal
The Institute for Community Health and Wellbeing (ICHWB) at California State University, Northridge asked for a revitalization of their logo; to update and establish its values on campus.
OLD LOGO

VALUES
Inclusivity
Safe Haven
Collaboration Hub
With the new logo for ICHWB, I thought of emphasizing one of their key factors; inclusivity. Resources provided at ICHWB are for anyone of any background, so I thought placing a prominent ampersand within the acronym was a good logo solution.

Eventually, the client got back to me asking to use their brand colors (green and teal) instead of CSUN's secondary brand colors (yellow and light sea-salt blue).

The client felt the the ampersand was too distracting, and ultimately decided to get rid of it.
Campus Partnerships
Community Resources


HEALTH
#02BFA8
WELLBEING
#7CBB68
BLACK
#000000
WHITE
#FFFFFF








