Double Indemnity

Objective

Create a key art poster of Double Indemnity, with the target audience being a present-day audience. The poster must have the inspiration of the film noir genre from the 1940s and include the given fictional streaming network logo.

Process

There was a limited amount of pictures that were given for use. Using the provided images provided,I made rough sketches of what the key art could look like.

Round 1

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Round 1

Round 2

Title Treatments

The next challenge was to organize a title solution that was reminiscent of the 1940s noir films but appeals to the present-day audience.

The addition of color was, in a way, to have the key art appeal to present-day audiences. For my final key art, I tried using colors that conveyed both characters' roles in the film.

Doshi_Christian_Color_KeyArt_CorrectFina
Doshi_Christian_Color_KeyArt_CorrectFina
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Once finishing the key art for the poster, the next step was to provide a billboard for the film. Since a billboard was wider of a canvas, to accommodate for the empty space I included Edward G. Robinson to fill the empty space.

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