Post-Modern Coffee

Objective

Create a fictional coffee brand to practice branding solutions and techniques in packaging.

Process

In this class asignment, students were given the choice of making a brand out of one of the following: granola mix, pasta, and coffee. As you can tell by the title, I chose coffee. After choosing one of the three products, students were given an already-made creative brief for their product.

Target Audience

young urban couples, coffee connoisseurs

Themes

hip, current, with a flair of retro

Mood Board

I wanted this brand to have a "modern" style while also treating it like art; more-so the brand would treat coffee like art. To some extent, there is a whole culture surrounding art and I believe this brand would treat coffee in the same way given who target the audience was.