A bit to know about me is that I enjoy oldies music. One day, I was listening to some of Elvis's music and then I got an idea. My idea was to brand a fictional hotel inspired by Elvis's song "Heartbreak Hotel". Initially, I thought of calling this hotel, Heartbreak Hotel, but then decided against it. I thought realistically, "Not many people would go to a hotel that officially has the word 'heartbreak' in it." So, I thought it would be smart to name the hotel after the King of Rock n' Roll himself. However, I thought maybe this hotel could be given the nickname "Heartbreak Hotel", from all of the customers who stayed there.