Twitter Brand Expansion

Objective

Choose a brand and make a collection of self-care products by that brand. Everything about the brand such as its archetype and style must be convincingly placed into a self-care collection.

The reason I chose Twitter for this project, was because I thought about the circumstances of real-life at the time. COVID-19 has made many people not able to connect with friends and family in-person. Though, Twitter is used as a way to connect without it being in-person. Additionally, since people are stuck inside their homes, I thought the brand could make self-care products to remind people to take care of themselves throughout the pandemic.

Process

First, I wanted to see what possible designs I could place on the packaging of the products while maintaining Twitter's 'quirky' style, and its concept of connecting with one another.

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